Born in England, Dennie Pasion started her career in Beauty as a hairstylist. After travelling extensively, she began her ten years in the United States working with leading artists and celebrities in the music and entertainment industry in Los Angeles.

During her residence in Las Vegas, she owned a hair salon and art gallery. She created shows and worked closely with magicians Siegfried and Roy for several years. Dennie extended her skills to photographic makeup by testing in Miami during the early nineties.

Her first editorial was for Paris Vogue. She returned to London to join the Terri Manduca agency expanding her portfolio with Fashion Editorials from The Face,  Vanity Fair, Vogue, Elle and Details magazines. Her make up book, Making Faces was first published by Quadrille in 2000. In 1997 Dennie founded Project  LoLA inspired by a personal quest to explore and develop triggers to ignite a creative process.

Her trend forecasts attracted companies such as Wella, Sebastian, Quiksilver, Rimmel, Roxy, Spinergy and Coty, in London LA, and New York. Pasion was based in the  Middle East for a decade. Her instincts for style and cultural preferences regarding Beauty contributed to developing the present day lifestyle image of Dubai.  Dennie has been a guest speaker for TEDX 2011 and Petcha Kutcha . “Notes from a Hairdressers Journal” by  Dennie Pasion is available in hard copy and E book on Amazon.

Dennie currently resides in the village of McGregor nestled amidst mountains and the wine valleys of the Western Cape, South Africa. She continues to collaborate on photo shoots for commercial advertising and International destination weddings.

Dennie Pasion Facilitates masterclasses for both professionals and the public.  Her workshops encourage imaginative and unique applications woven from inspirational stories.




Making Faces –A makeup book for teenagers on creating imaginative makeup techniques and looks without brushes. Published by Quadrille in 2000 available on Amazon as an ebook.

Notes from A Hairdressers Journal – contains archives from behind the scenes, tricks, poems, unpublished photographs and stories. Available in hard copy directly from Dennie Pasion or as an ebook on Amazon.

Public Speaking

TEDx Dubai – The beauty of small things /Does hair make a difference
Petcha Kutcha / Blow, Fame Virus
Slidefest /Gulf Photo Plus


Chanel, Dior, Emirates Airlines, Dubai Tourism, Jumeirah, Bloomingdales, Emaar, Harvey Nichols, Blessed, ALEZAN by SK , Speedo, Seiko, Peroni*


Poppy Delevigne, Erin Oconnor, Heather Small, Tilda Swinton, Dita Von Teese, Jodie Kidd, Lauren Hutten, Lauryn Hill, Liam Gallagher, Robbie Williams, Ralph Fiennes, Tony Blair, Jamie Oliver, Joanna Lumley, Kangana Ranaut, Lisa Haydon


Dougal Patterson, Jason Knott, Dave Kennedy, Greg Adamski, Christian Ammann, Louis Christopher, Candy Kennedy, Rene Dupont, David LaChapelle, Chris Craymer, Alexa Singer, Norman Watson, Tinko Czetwertynski, Tina Patni, Sheila Rock, Jerry Metellus, Katerina  Premfors, Mark Lidell, Martin Beck, Dean Freeman, Uli Webber